Prevention at Hearst Magazines, New York, NY 

Assistant Editor February 2023 – Present

Editorial Assistant (Contract) February 2022 – February 2023 

Write and update 3-5 stories per day across verticals (including beauty, wellness, health, and lifestyle), earning approximately 50% of overall page views and affiliate revenue monthly. Top edit news and SEO stories from freelance writers. Assist with awards programs to increase affiliate revenue and secure licensing seals. Pitch and write feature stories. Send monthly emails using Sailthru to increase membership conversion. Choose stories to syndicate across Hearst’s network of brands, resulting in around a 10% increase in traffic. Maintain an extensive network of PR contacts, medical experts, and beauty professionals. Test beauty and wellness products to enhance first-person e-commerce stories. Attend wellness and beauty industry events.

Ulta Beauty, Garden City, NY

Beauty Advisor November 2021 – February 2022

Turned a passion for the beauty industry into a learning opportunity by familiarizing myself with the latest trends and products to better client experience and therefore boost sales. Demonstrated knowledge of store products and services to increase sales. Identified top-selling products to suggest to customers and build baskets. Handled client transactions by utilizing the POS system to gather client data for loyalty accounts and credit card sign-ups.

Adrienne Landau, New York, NY

Intern July 2021 – October 2021

Wrote product descriptions for fashion merchandise and uploaded new products to the website to enhance sales. Spoke with buyers at retail stores to promote upcoming fashion collections. Composed an extensive brand brief outlining the company’s vision, objectives, and goals to entice potential investors. Helped strategize website and social media presence. Shadowed the designer and vice president of sales to understand the function of the business.

JBIER Boutique, New York, NY

Fashion Merchandising and Product Management Intern November 2020 – March 2021

Composed engaging fashion, beauty, and lifestyle blogs for the website to attract shoppers. Wrote product descriptions for fashion and beauty merchandise to build sales. Created marketing content and copy for social media platforms, website, and email campaigns. Styled outfits and product bundles to fit specific themes and trends. Kept track of sales.

State University of New York at Cortland

Bachelor of Arts in English, cum laude May 2020
● SUNY Cortland Honors Program (August 2016-May 2020)

● Honors Sorority Sigma Tau Delta, Member (2018-Present)

● Study Abroad: Charles University, Prague, Czech Republic (Spring 2019)

Certification: Fashion Institute of Technology Beauty Industry Essentials (November 2021)
Skills: Google Analytics, Looker, SEM Rush, Skimlinks, Google Trends, Parse.ly, Woodwing, InCopy, Photoshop, Sailthru