About Me
As an Assistant Editor for Prevention at Hearst Magazines, I create engaging and informative content for both digital and print in the beauty, lifestyle, health, and wellness verticals.
I have over two years of experience in the editorial industry with proficiency in search engine optimization (SEO) best practices. I regularly use analytic tools like Google Analytics, Looker, SEMrush, Keywords Everywhere, Parse.ly, and Skimlinks to pitch winning story ideas and optimize and measure content performance. I also excel at syndicating content strategically from other brands across Hearst Magazines, boosting site traffic and revenue.
Throughout my time at Prevention, I have maintained an extensive network of industry contacts, such as public relations representatives, beauty industry professionals, and medical experts to deliver buzzy news stories, SEO explainers, e-commerce roundups and one-offs, product reviews, and beyond. I also have experience interviewing high-profile celebrities including Kerry Washington, Jennifer Garner, Jennifer Aniston, and more.
My passion is to deliver relevant and reliable content that is not only compelling but accessible and easy to understand.
If you are interested in getting to know me better please use the links (above or to the left) to navigate to my resume and work samples. Please feel free to get in touch with me on LinkedIn or by emailing me at zitzshannen@gmail.com.